She had ".Baby One More Time," when she was 16, but this came out when she was 19, so it was her entry to the “racier” Britney Spears. Marilyn Lopez, PR coordinator at Jive Records: I remember marketing meetings being about her way of taking it to the next level. The track, which pays homage to the dichotomy of Spears’ burgeoning sexuality and innocence as a young woman, became an era-defining pop anthem. On March 27, 2000, Spears released “Oops!.I Did It Again" on Jive Records. For the video’s 20th anniversary, Bustle spoke with members of the crew, Spears’ team at the time, and tastemakers during the time of its release. Between the early aughts special effects, the inexplicable Titanic reference, and, of course, the catsuit, it was a lot to take in - and still is two decades later. The music video, released on April 10, 2000, featured a 19-year-old Spears as a sexy alien on Mars serenading a lovestruck astronaut. Written and produced by Max Martin and Rami Yacoub as the title track of Spears’ sophomore album, “Oops!” centered around a woman toying with her lover’s emotions. “Oops!” aimed to re-establish her as not a teen artist, but a woman. In the companion video for “Baby,” Spears wore a school uniform, fuzzy hair ties, and pigtails in 1999’s “ (You Drive Me) Crazy,” she portrayed a dorky waitress. She’d been only 16 when she released her first single, “.Baby One More Time,” in 1998, and her image thus far had reflected her youth. Introduced via the music video for “Oops!.I Did It Again,” the flashy, form-fitting ensemble signaled a shift in the young pop star’s look. There are few images more synonymous with 2000s pop culture than Britney Spears in a red latex catsuit.
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